Leicester Square LEGO Store Opening: Everything You Need To Know

Thursday, November 17th, 2016 by Brickfinder

The day is upon us and the Leicester Square LEGO Store is finally open to the public!

The two-storey, 914 square metre store is the worlds Largest LEGO Brand Retail store in the world, bumping the one in Shanghai out of the top spot.

Over 1.7 million LEGO bricks were used to build all the LEGO models that you see on its’ premises including the six-metre high, 200,000 bricks fully functional replica of Big Ben (lights and ticking clock).

The opening is everything that you expect one of this importance to be, exclusive sets, huge LEGO models, brand new in-store experience and even LEGO designers gracing the occasion.

So here is everything that we have found out thus far on the Leicester Square LEGO Brand Store opening!

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Lester Minifigure Mascot

 

As some of you may have already known, to obtain the Lester Minifigure you need to spend a minimum of £55 to get a scratch card and see if you win either the minifigure mascot or a Creator Parrot Polybag.

What we found out is that there are only 275 Lester Minifigures made and it was because of the rarity of the bowler hat accessory (go figure).

For those of you hoping to get one on eBay, to put it in perspective there are 5,000 Mr. Gold Minifigures in existence versus 275 Lester minifigure. I’ll let you do the math.

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Store Exclusive Sets

The number of store exclusive sets are astounding. First up is the LEGO Architecture London (21034) skyline set that is a Leicester Square store exclusive at the moment.

It was slated to be released in January with the other LEGO Architecture sets but made an exception for the grand opening. It retails at £44.90 and contains 468pcs.

The usual LEGO Brand Retail store (40145) set is free when you spend a minimum £125.

Remember the London Bus (40220) that was a gift with purchase promotion some time back? Well, it is now just a purchase item that is retailing at £9.90.

The Year of the Rooster (40234) surprisingly made its’ way to the to the store opening too and is on sale for £9.90 too.

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Personalised Mosaic Portrait

The first ever “Mosaic Maker” machine was unveiled at the Leicester Square LEGO Brand Store today.

It is essentially a really big photo booth where the printouts come in the form of a LEGO mosaic on a 48×48 baseplate.

You will still have to assemble it though but it comes in a nice square box with a set of personalised instructions.

The folks at LCC Builders have an excellent video which shows us exactly how this is done.

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Massive LEGO Builds

 

The main attraction has to be the 6 metre tall replica of Big Ben but there are quite a few LEGO builds peppered throughout the premises.

A brick built Lester ‘minifigure’ was on hand to welcome the patrons to the newly opened store.

There is also a life-sized replica of the iconic London red telephone booth (I would have loved to see a Tardis somewhere).

One of my favourites is the re-creation of a cabin of the London Tube complete with a brick-built Beefeater and Shakespeare riding along.

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There are a couple of other ‘freebies’ that you can pick up while you’re at the Leicester Square store.

There is a LEGO passport that is given out (or you can ask for one) which is neat little book that you can collect stamps when visiting other LEGO Brand Stores around the world.

Another is the Annual LEGO Calendar that is given out when you make a purchase at a LEGO Brand Store during the promotion period. It is not available till the 10th of December but you will get a sticker to redeem it then.

One response to “Leicester Square LEGO Store Opening: Everything You Need To Know”

1. Brickfinder - LEGO Year of the Rooster Set Officially Announced says:

   December 23, 2016 at 4:18 am

   […] are usually exclusive to Asia but it was sold over the counter during the grand opening for the Leicester Square LEGO Brand Store in […]

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