BREAKING: LEGO Plans to Go Public in 2026, Marking a Major Shift for the Iconic Toymaker

Tuesday, April 1st, 2025 by Brickfinder

Billund, Denmark – April 1st, 2025 — The LEGO Group, the family-owned company behind one of the world’s most beloved and enduring toy brands, has just announced it plans to go public as early as 2026. This marks a historic turning point for the Danish toy giant, which has remained privately held since its founding in 1932.

Sources familiar with the company’s long-term strategy have confirmed that internal discussions and preliminary preparations for an initial public offering (IPO) have been underway for more than a decade. LEGO is poised to issue an official statement, stating that the company is targeting a 2026 listing, contingent on market conditions and regulatory approvals.

From Family-Owned to Market-Listed

For over 90 years, LEGO has been tightly controlled by the Kirk Kristiansen family, which has shepherded the brand through wartime shortages, the rise of digital entertainment, and a near-financial collapse in the early 2000s. The company’s revival and subsequent growth have turned it into a global powerhouse, with retail stores in more than 50 countries and a digital ecosystem spanning video games, films, and creative platforms.

The shift toward going public is seen as part of a broader effort to position LEGO for its next era of growth—particularly in emerging markets, sustainability innovation, and immersive play experiences.

“LEGO is a world-class brand with an incredibly loyal customer base,” said Karen Brikendotter, an analyst at Global Toys & Licensing Insights. “By entering the public markets, LEGO would gain the capital and visibility it needs to expand its reach while still holding true to its core values.”

Strong Financial Position

LEGO reported record revenue of €9.3 billion in 2024, driven by continued demand across both its traditional toy lines and digital offerings. Sales have been particularly strong in Asia and the United States, with the company making inroads into education-focused products and adult collector markets.

In recent years, LEGO has also embraced sustainability, innovation, and inclusion—trends that resonate with investors looking for long-term value and strong environmental, social, and governance (ESG) credentials. Its commitment to making all bricks from sustainable materials by 2032 has drawn praise from environmental groups and added appeal for socially conscious funds.

It also has seen tremendous growth with their collaborations with multiple intellectual properties across a variety of industries.

“At this point, we’ve partnered with every IP except maybe dental floss,” said LEGO spokesperson Linda Studsworth. “If it exists, we’ve probably made a brick version of it. By 2027, we fully expect to release LEGO x IKEA x Star Wars x Taylor Swift — a buildable album that comes with emotional assembly instructions.”

IPO Logistics and Governance

While specific details about the offering remain undisclosed, it is expected that LEGO’s holding company, KIRKBI A/S, will retain a controlling stake post-IPO to preserve long-term strategic direction. The company is believed to be working with international advisors to structure a listing that aligns with its heritage and brand ethos.

“There’s a clear intention to balance unchecked growth with the sacred art of stepping on bricks,” said Mikkel Andersen, Danish corporate governance expert and part-time LEGO castle builder. “This isn’t about selling out—it’s about making sure LEGO thrives for the next hundred years without collapsing under the weight of a 12,000-piece Death Star.”

Potential listing venues include the Copenhagen Stock Exchange or a dual listing with a global exchange such as Euronext or Nasdaq, depending on investor interest and regulatory frameworks.

What Comes Next?

LEGO’s entry into public markets would add a globally recognized, emotionally resonant name to the consumer goods sector—joining peers like Hasbro and Mattel, but with a stronger recent performance record and broader cross-generational appeal.

Should the IPO proceed in 2026, it will be one of the largest and most symbolic consumer IPOs of the decade, representing not just a financial transition but a cultural milestone.

Until then, LEGO continues to expand its global footprint with a new flagship store opening in Seoul, ongoing collaborations with entertainment franchises, and a growing library of STEM and coding kits for young builders.

As the company that has helped generations “play well” (from the Danish leg godt) prepares to take its place on the world’s financial stage, one thing remains clear: LEGO is still building—just on a much larger scale.

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Disclaimer: This article is for satirical purposes only. No actual shares were harmed, though several minifigs experienced an existential crisis about late-stage capitalism.