AIDA Opens First Official LEGO Store On A Cruise Ship!
LEGO has always ventured into new markets and they have just teamed up with AIDA cruises to open the first ever LEGO Store on a cruise liner.
The store resides on the AIDA Prima which is the flagship of AIDA Cruises that can ferry a capacity of 3,300 passengers and 900 crew members which is quite a sizeable captive audience when at sea.
The store’s footprint is 75 m² and will be stocked with the current range of products. If anyone is interested in checking LEGO’s only floating retail store, the AIDA Prima is scheduled to depart Kiel, Germany every Saturday for a seven day cruise till the 23rd of October that takes her into the Baltic Sea then to Copenhagen, Visby on the Island of Gotlan and finally STockholm.
After her last trip, She will then be travelling to various cities in various major cities in Western Europe from Hamburg till April 2022.
Here are some more images of the interior of the store courtesy of our friends over at Promobricks.
I honestly don’t know why it took this long for LEGO to plonk an official LEGO store on a cruise liner as I’ve mentioned earlier, it is a captive customer base with pretty much nowhere else to go for the duration of their stay.
I wouldn’t be surprised if more LEGO stores started popping up on cruise liners like the Royal Caribbean Group or Star Cruises.
Here is the full press release:
AIDA Cruises is cooperating with the popular Danish toy manufacturer and is thus offering an exclusive LEGO® shopping and adventure world on a cruise ship for the first time in the world.
Today, Saturday, September 25, 2021, the LEGO Store on board AIDAprima was officially opened by Annette Rosendahl, Sales Director at the LEGO Group, Travel Retail Europe and Steffi Heinicke, Senior Vice President Guest Experience AIDA Cruises. On 75 m², not only young, but also adult fans of the colorful bricks can be excited and inspired: from classic LEGO worlds such as LEGO DUPLO® and LEGO City to innovations such as the LEGO Volkswagen T2Camper Van up to the 6,000 brick LEGO Harry Potter TM Hogwarts TM Castle every childhood dream is fulfilled. The official LEGO mascot, a two-meter tall sailor, will support the well-known AIDA Clubbies on board in the future.
” With this cooperation, we are once again underlining our family-friendliness and our commitment to the needs of our guests with a range of timeless products for all generations,” says Heinicke and is pleased, ” that with the LEGO Store we are our adventure and shopping world for small and big guests can add an additional highlight and bring another quality brand on board with the LEGO Group . ”
The traditional Danish company is one of the largest toy manufacturers in the world with its diverse range of products. The LEGO Group has already been named “Toy of the Century” twice.
” We are thrilled to be opening our first LEGO Store on a cruise ship on AIDAprima. The LEGO Store offers an intense brand experience that enables children and adults to get to know our brand, and we look forward to offering this experience to AIDA guests to mediate “, comments Annette Rosendahl, Sales Director of the LEGO Group, Travel Retail Europe.
Until October 23, 2021, AIDAprima will set off from Kiel on Saturdays on seven-day trips to the Baltic Sea to Copenhagen, Visby on the island of Gotland and Stockholm. From October 30, 2021 to April 2022, AIDAprima will head for various major cities in Western Europe from Hamburg.
All cruises are conducted in accordance with AIDA Cruises’ comprehensive health and safety protocols, as well as national and local infection control laws and ordinances. Detailed information at www.aida.de/urlaubskompass.
With the “AIDA promise”, AIDA Cruises offers more flexibility and security when planning your vacation. Generous booking options are part of the offer, from the small deposit to free rebooking. The “AIDA promise” is already included in the travel price for new bookings up to September 30, 2021 and applies to departures up to March 31, 2022.
3 responses to “AIDA Opens First Official LEGO Store On A Cruise Ship!”
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Let me just go ahead and file this article under “dream job”!! Lego+cruise=AMAZING!!
But will they sell the Titanic set?
Depends on how superstitious the captain is…