LEGO Launches Pilot Programme Offering New Colours To LEGO Sets!

Wednesday, September 1st, 2021 by Brickfinder

The good news is that LEGO has just launched a pilot programme to gauge the demand of colour variants for existing sets which resulted in the Light Azure LEGO Fiat 500 that was leaked a couple of weeks back.

The bad news is that this will be exclusive to the United Kingdom market regions. There are no plans to expand it to other regions although if successful, they may roll out other sets in the future.

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Fiat 500 (77942) – 960pcs – £74.99

Build an icon of Italian automotive design with this LEGO® Creator Expert light blue Fiat 500 model. All the details of the classic 500F legend from the late ‘60s are there in colorful LEGO brick form, such as the opening roof, luggage rack and detailed interior. It even comes with a folding easel and a miniature painting of the car in front of Rome’s Colosseum for that extra touch of ‘La Dolce Vita’!

• 960 pieces
• Price: £74.99 GBP [UK]
• Where to buy: LEGO.com, LEGO Stores, 77942

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Mighty Dinosaurs (77940) – 174pcs – £12.99

• 174 pieces
• Price: £12.99 GBP [UK]
• Where to buy: LEGO.com, LEGO Stores, Smyths

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Mighty Dinosaurs (77941) – 174pcs – £12.99

• 174 pieces
• Price: £12.99 GBP [UK]
• Where to buy: LEGO.com, LEGO Stores, Tesco UK and Ireland

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Fire Station Headquarters Set (77944) – 908pcs – £89.99

 

• 908 pieces
• Price: £89.99 GBP [UK]
• Where to buy: LEGO.com, LEGO Stores, Smyths

 

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Fire Station Starter Set (77943) – 239pcs – £24.99

• 239 pieces
• Price: £24.99 GBP [UK]
• Where to buy: LEGO.com, LEGO Stores, Tesco UK & Ireland

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While it is great that LEGO is “looking” into the AFOL community to see what they want, I can’t help feel that this is little exercise is just going to disappoint even more LEGO fans as it is only available in the UK region.

Granted that there are two websites that you could order the LEGO Creator Expert Fiat 500 (77942) who ship internationally (Zavvi.com and iwantoneofthose.com), the other sets are still region locked.

I’ve ordered the Fiat 500 myself but I would have to rely on the generosity of friends for the other sets if I want to get them.

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Full press release:

Starting today we have a product pilot running in the UK. Since it is a pilot, information around the products, availability, and the pilot itself has been confidential with the intention to not impact the validity of the insights.

The pilot has been designed to help us gain a better understanding of what our fans want from our portfolio and where they prefer to shop for new or unique products.

The pilot includes variations of some of our existing products, so we can find out more about the colors and sizes of sets that fans of all ages want to see more of in our portfolio.

I can share a bit about the products below and try to answer any questions that might arise. Many of your questions will likely be answered by the articles from the recent roundtable between selected RLFMs and Senior Vice President of Product Development Lena Dixen and one of the designers behind the original LEGO Creator Mighty Dinosaurs and LEGO Creator Fiat 500 Michael Psiaki.

Below is information about the LEGO sets including where you can expect to purchase them:

LEGO City Fire Stations:

• 77943 (£24.99 version) available at Tesco (UK/I) and LEGO stores and LEGO.com (UK)
• 77944 (£89.99 version) available at Smyths (UK/I) and LEGO stores and LEGO.com (UK)

LEGO Creator Fiat 500:

• 77942 (Blue version of LEGO Fiat 500) available from the Hut Group retailers (Zavvi.com and iwantoneofthose.com) and LEGO stores and LEGO.com (UK)

LEGO Creator 3-in-1 Mighty Dinosaur:

• 77940 (Orange version) available from Smyths (UK/I) and LEGO stores and LEGO.com (UK)
• 77941 (Blue version) available from Tesco (UK/I) and LEGO stores and LEGO.com (UK)

Here is the official statement about the pilot that you can share with your communities regarding the test:

The LEGO Group is running a pilot with a small number of products to gain a deeper understanding of what our fans want from our portfolio and where they prefer to shop for new or unique products.

The pilot includes variations of some of our existing products, so we can find out more about the colors and sizes of sets that fans of all ages want to see more of in our portfolio.