RepTrak Names LEGO As The World’s Most Reputable Company
The LEGO Group has clinched the title of “Most reputable Company in the world” for a second year running.
The Global Reptrak 100 study ranks companies based on Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
I actually have not heard of RepTrak before but it’s always good to be recognised for the efforts that you put into your work and business. I wonder who the other companies that were surveyed in this study.
THE LEGO GROUP AGAIN RANKED AS THE WORLD’S MOST REPUTABLE COMPANY
BILLUND, April 12, 2021: Today, The RepTrak Company™ released the annual Global RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation for the second year running.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:
“I’ am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row. During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.”
The Global RepTrak®100 study developed by The RepTrak Company™ measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
2 responses to “RepTrak Names LEGO As The World’s Most Reputable Company”
Leave a Reply
Follow our brick-filled adventures
This is very interesting! In Europe, especially in Germany, a lot of heated arguments agains LEGO piled up in the last month. Because of how they treat their competitors.
So, quite the stark contrast. Seems like that bubble is just in phase here and the global situation is different.
I heard the same things too. RepTrak is just one independent company that ranks global companies. That rank may change with other metrics applied.