LEGO Releases Statement on Price Increase for Europe
There was a lot of reports on a price bump for a selection of LEGO products in Europe based on retailer prices and speculation was rife that we might see a blanket increase across all ranges.
In a bid to manage the conversation, LEGO has release the following statement:
The LEGO Group has no plans to increase the recommended retail price (RRP) of its portfolio of products.
In Western Europe, we’ve taken steps to make RRP pricing more consistent across different countries from 2022. The RRP of the majority of LEGO sets will not change as a result of this. However, on a small selection of sets the RRP will either go down or up depending on the set and the country.
There are currently no plans to make such changes in other markets.
It’s important to note that the final price charged to shoppers is set by retailers, not the LEGO Group.
Little Big Art (Andy Morris) – Human-Size Lego Money Tile
It is important to note that a lot of the different business units around the world have the autonomy to price LEGO’s “portfolio of products” as deemed by the market forces at that time in their respective market regions.
So honestly, it is quite difficult to say that there is a price increase or decrease here in Singapore and the APAC region. What we do know that LEGO is getting more and more expensive in terms of price point and that is a problem.
Which has essentially inculcated a habit of not buying LEGO at RRP any more. We usually wait for 30% off sale before opening our wallets.
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