LEGO VIDIYO Officially On Hiatus
The LEGO Group just released an official statement with regards to the future of the LEGO VIDIYO theme and it does confirm out suspicions.
Essentially, they are hitting the pause button on the development to “rework and retool” the concept for a relaunch in the future.
You can read the full statement below:
As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making .
Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.
I’m not sure what they mean by “could make the play experience across the app, BeatBits, music and minifigures even simpler”. I kind of like the psychedelic minifigures and I think the main pain point was that it was just too expensive for a feature that no one asked for.
While I applaud them for realising that this was more of a miss than hit, I’m not too sure what else can be done considering that the companion app worked only half the time.
This shouldn’t affect the release of the second wave of LEGO VIDIYO Bandmates as these have been shipped already.
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[…] brickfinder.net: “I’m not sure what they mean by “could make the play experience across the app, BeatBits, music and minifigures even simpler”. I kind of like the psychedelic minifigures and I think the main pain point was that it was just too expensive for a feature that no one asked for.” […]
[…] brickfinder.net: “I’m not sure what they mean by “could make the play experience across the app, BeatBits, music and minifigures even simpler”. I kind of like the psychedelic minifigures and I think the main pain point was that it was just too expensive for a feature that no one asked for.” […]